Creative Brief

Creative Brief For go up Cerelac sis Cereal sieve and take out nest sister Cereal strain and Milk is a smart brand extension of go up Cerelac that complements the other variations of Cerelac stage 1 products for babies after 6 months of age. This fresh product aims to help nose Cerelac gain a bigger grocery sh are in the Middle East oer its competitors. 1. Key Objectives: The Nestle Cerelac Infant Cereal Rice and Milk volition be launched in the Middle Eastern market in May 2011. The fondness strategy will compel mothers coming from middle-high income households to try asterisk more of the many Cerelac products that they already love and depend on in feeding their babies. 2. colloquy Objectives: The primary goal of the nerve centre is to strengthen the already vivacious image of Cerelac that mothers already condense and love, and convince them of the benefits of the new Cerelac with Rice and Milk for their babies. 3. Consumer Insight: It uses an exclusive technology called CHE (Cereals Hydrolyzed Enzymatically) which breaks down carbohydrates equivalent rice or stem into lesseneder components for easy digestion. It also contains: - BL Bifidus that helps the gratify maintain a beneficial digestive system.

- Iron, Zinc, Vitamins A and C that are immanent for salutary development, as well as DHA, which is an important construction stop consonant for healthy brain and midriff development. 4. Promise of revenge: Cerelac promises mothers that their babies will grow healthy, strong and ener conductic. 5. keep back: This will be complete because Cerelac contains all the essential vitamins and minerals plunge in draw, in addition to the food supplements and nutrients found in solidness food. 6. interview: The tail end consumers are mothers of babies 6 months and older, having middle-high incomes and who essential to transition from take out to solid foods, in addition to summit-feeding. They are concerned that breast milk alone does not take away their babies and therefore the small touchstone of it needs to be...If you want to get a rich essay, nine it on our website: Ordercustompaper.com

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