Kayem Sausage

Problem Statement In 2004, Matt Monkiewicz, the Director of selling for Kaymen Foods, Inc., ask to decide on a merchandising hunt for 2005 for their minor(ip) but fast growing crossway, Al fresco poulet sausage. In 2004 Matt chose to use a buzz market break away and he destinyed to decide if this causa of campaign was appropriate for 2005. If Matt decides that a buzz marketing campaign is not appropriate he bequeath need to direct an alternative marketing strategy. Strengths Quality of products Long termination set up company Consumer brand loyalty physique of products Health benefits Weaknesses blue bud procure for advertising half-size market Premium price Low product ken Weak bargaining position Declining shekels margin Opportunities gross gross sales and profit potential Fastest growing product fragment Expansion to Midwest and southeast Threats Multiple competitors Lack of stimulate from retailers Extensive competitor adverti sing Lower price alternativesSituation abridgment Kaymen Foods, Inc. has been in barter for almost 100 years. In this cadence the company has had mastery as a processor and distributor of various nerve center products including delicatessen meats, hot dogs, and sausages.

Their hanker standing presence in New England and Mid-Atlantic subject has lead to a fairly competitive market contribution at 7 per centum and brand loyalty. In the FY ending February 28,2004 Kaymen Foods, Inc. had sales of approximately $one hundred forty million. Al Fresco scandalmongering sausages accounted for 1.3 percent of Kaym en sales for olibanum year. The quality of ! the products produced by Kaymen Foods allow their products to be differentiated from their competitors. Their chicken sausage is similarly much lower in naughty content which appeals to the healthyness conscious consumer, while the quality and musical note options will appeal to an even broader range of consumers. While Kaymen Foods is a well established company it also has several mention weaknesses. A very key weaknesses is the several underperforming segments...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper