International Business

Principles of merchandiseDue Date: October 1, 2009 Chapter Six, Assignment 6 F altogether 2009 BUSINESS-TO-BUSINESS (B2B) merchandising discipline MODULES CHAPTER SIX We are all aware of the consumer marketplace, all the transaction-to-business (B2B) marketplace is, in fact, significantly larger. U.S. companies pay more than $ three hundred billion from each(prenominal) one year just for office and forethought supplies. G everywherenment agencies tally to the B2B market even further; the segment of Defense cipher for one recent year was intimately $400 billion. worldwide B2B commerce conducted over the Internet straightaway totals more than $2 trillion. Whether conducted through face-to-face transactions, via telephone, or over the Internet, business marketers each day deal with compound purchasing ends involving multiple decision makers. They range from simple re beau mondes of previously purchased items to complex buys for which materials a re sourced from all over the world. [pic] NATURE OF THE BUSINESS market place Module 6.1 Business-to-Business (B2B) market involves organizational sales and purchases of goods and services to birth production of otherwise products, for daily company operations, or for resale. The differences in the trade practices from B2B and consumer-goods marketing is shown in Table 6.1. Table 6.1 Comparing Business-to-Business Marketing and Consumer Marketing | |Business-to-Business Marketing |Consumer Marketing | | crossway |Relatively technical in nature, accept form practically |Standardized form, servic e important but less than | | ! |variable, successive services very important |for business products | |Promotion | focus on personal...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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