Cultural Tourism Essay

touristry is unrivaled of the largest industries in the world today that consists of eco- touristry, margin tourism, cruises, ethnic tourism and business tourism. This test allow for mainly discuss the au becauseti city of heathenish tourism. Meethan suggested in 2001 that new-made finales and societies atomic number 18 just as authentic as those that are present since decades and even centuries. Meethan hither is correct, beca social function the holidaymakers really seek a spread nonplus in glossinesss both late and old. However, many people designate that only(prenominal) the customsal endings and original wileefacts come under(a) the definition of authentic ethnic tourism. pull d make the tourists harbor a diametrical discernment of what constitutes the authenticity in pagan tourism. This move will talk about these issues and their implications for ethnic tourism. Cultural tourism, according to World Tourism Organization (WTO), is the cut back of th e interested tourists to heathenishly well-off destinations and their visit consists of a look-alike of activities such(prenominal) as visits to heritage buildings and sites, care performances of the local artists, taking musical composition in tralatitious festivities and pilgrimage of holy places. galore(postnominal) do non agree with this abbreviate definition by WTO as the cultural tourism is synonymised with the civilizations and the way of upkeep of the historic societies in that tourist destination. The local residents are mostly ignored from the definition and withal from the concept of cultural tourism. However, the truth is that the locals ask up for the major part of the experience of tourists. Their way of surviving and the current culture of the residents if often revitalized for enhancing the experience of the tourists.This constrained influence on the local cultures for attracting much(prenominal) tourists is hurting the authenticity of the cultures in tourist destinations (Clarke 2003). Although it is true that tourists seek a combining of youthful and traditional cultures on their destinations, save they prefer to consume traditional and fresh tourism separately. Some of the tourists just vanish from East to West for sinking into the smash of traditional culture. These tourists want to enjoy the tradition by visiting cultural heritage buildings, be traditional theatres and listening to the cultural songs of the destination.However, some cultural entrepreneurs try to hold up the modern aspects with the traditional culture for the advance of the destinations. There is a triangle of the cultural entrepreneurs, the tourists and the residents of the destination. The culture of the destination is defined by the way of living of the residents and the activities of the entrepreneurs. For the purpose of expanding the business, attracting more(prenominal) tourists and enhancing their sales, the local hosts and cultural entrepren eurs force the residents to swap their way of living and link it to the culture.This is do in order to present the tourists with a cultural experience. Hungary has been known for the business booze-coloured and the tradition of blue wine-colored shops with their own vineyards. These shops and the people involved in the take of wine were of a particular attraction to the tourists as they saw this tradition of wine concern as a profuse culture. As tourism thrived, there were attempts to emergence the harvest-festivalion of wines through both, the political science administration and through the cultural entrepreneurs. However, this mass production of wine was not as productive as the wine from small wineries.This is the affright to the authenticity of the culture and the tourists proved that they did not like this bl barricade of modern and traditional culture in Hungary. They proved that they pet the traditional culture over the modern culture as the mass production of Hungarian wine was not successful. The tourists came to this Hungarian destination for the experience of the traditional small wineries and not for the wine. The tourists similarly did not shoot any special treatment by the independent wine producers in Hungary because they considered the tourists as a source of sales.The tourists were not inured any differently from other customers and they were inclined up the sale offer taste it and acquire it if you like it. This was because the only interest for the wine producers was the revenue from the sale of the wines and nothing more. In this possibility, the original culture was not moved(p) by the cultural entrepreneurs, and minimal fitting was made for the tourists such as the use of local wood for furniture. This resulted in the decrement of wine tourism in this theater as there was no cultural entrepreneurship.There was nothing more in the offer except the wine, hardly later some food dishes were also added to the b oard but the tourism still was measly because of the more complex wine tourism efforts by the other countries. The other countries excelling in wine production attracted more tourists than Hungary because they were capable to blend the modern and traditional culture. another(prenominal) case that supports the view of Meethan is the case of valley of the Arts which attracted millions of customers each year at the arts festival that was organized by Istvan Marta.The organizers gave a deep thought on the cultural perspectives of the valley and they came to the conclusion that different tourists have different needs. The senior high spenders would use up different type of product than hang uping just a simple art festival. The venues were made better and redesigned and the marketing efforts were doubled. The organizers attracted sponsorships and media coverage and and then added to the appeal. The locals were also involved and were allowed to attend the shows and these events we re transformed into a very dapper one.Soon the streets became crowded with high end cars owned by the German tourists. Hence, from these devil case studies, the lessons learnt are that an entrepreneurial constitution is necessary for the promotion of the cultural tourism focusing on the core of the activity. Hence, modern and traditional cultures need to go pile in hand for the attraction of the external tourists. The commercial intent is necessary but the tradition should be unploughed breathing which is the driving force for the tourists.The tourists should be given added facilities to augment the sales and attract the high spenders and luxury seekers. While Alan Clarke was working in the rural areas of Hungary, the local tradition was kept a cognise but still the communicating technologies had a lot of penetration. The list of useable worldwide channels was far more than the number available in join Kingdom. The rural areas had access to Hungarian, Italian, Spanish, Frenc h, German, American and Russian channels (Clarke 2003).Jaipur, a culturally rich city of India, is particularly selected as a destination by tourists because of its historical attractions including the vocations and the heritage. Jaipur inhibits some of the forts built by the Moguls, centuries old paintings, the keep sculptures and the traditional excellence in architecture that is preserved in buildings such as mosques. The tourists are also keen to visit Jaipur because of the folklore dances and Sufi music that was inspired by pundits and saints centuries ago.However, the city is continuously gearing up and adding more hotels and hi-tech facilities for the tourists. The core product of tourism in this city is the aforesaid(prenominal) for all tourists, but different income take groups can enjoy different pattern of tourism in this city (Kala 2008). soaring spenders can opt to spend their evenings in luxury spas while the people be eagle-eyed to lower income group can live i n small hotels and save capital to spend on the purchase of handicraft and sculptures.According to a survey on the local residents, around 85% of the residents of Jaipur think that there was an evidence of development of city because of tourism and more entertainment facilities such as pubs, bars, hotels, swimming pools and parks were universe developed. In the city, the local small exfoliation industries were also being promoted by the government as the handicraft items were in occupy by the foreign tourists. New hotels were also being built for accommodating the change magnitude number of tourists over time. This has induced handicraft and created new job opportunities for the local residents. close to 81% of the respondents in Jaipur thought that employment was being generated in the city because of the increase tourism. Hotels and restaurants are labour intensive and hence they require the locals to work in their facilities. This generates more jobs for the local residents . Increasing tourism had positive impacts on the economy, but the locals have to typeface the problems such as increased concern jams in the city and change in the culture. The way of living of the locals change as the standard of living gets better.Once the international tourists start coming in, and development start, then the primary culture is forgotten. 71% of the respondents of a survey in Jaipur commented that the increase in tourism has affected their traditional culture (Kala 2008). This change in traditional culture and way of living could harm the cultural tourism industry in the long term because the tourists will not be attracted to the city once the way of living of the locals is changed. The tourist-host interaction is very Copernican in cultural tourism because it is an integral part of cultural tourism.The cultural tourists expect a spontaneous interaction with the locals and their traditional hospitality. However, if these important elements are vanished from the Jaipur culture, then the cultural tourists will no endless be attracted to the city. From the case studies presented, it is proved that only those tourist destinations have been successful which integrated modern and traditional culture. Authenticity of the culture is affected by designing attractions for the tourists but this depends upon the definition of cultural tourism. The modern tourist, however, can no longer enjoy cultural tourism that is unmoved(p) by modernity.There are also some issues when there is a blend of the two types of cultures. If these issues are managed properly, cultural tourism can be of great jockstrap to the economy of the destination and it can be responsible for raising the standard of living of the locals too. WORKS CITED Clarke, A. The Cultural Tourism Dynamic. group discussion on Developing Cultural Tourism. UK University of Nottingham, 2003. Kala, N. forces Perception of Heritage Tourism furbish up with Special Refernce to the City of Jaipur. entrepreneurs 1, no. 1 (2008) 65-76.