What Did You Buy Into Today? Essay -- Advertising Media Papers

What Did You Buy Into Today?Take a reflexion at your shoes. Check the breast of the shirt you are wearing. Dont forget the ass of your pants. What close to the food you ate for lunch or the computer you typed your paper on? There is no denying that we are accompaniment in a trademark name life. People have fetch consumers whether theyve wanted to or not. It is impossible to walk through life without organism bombarded by jut after image of a mark identity. From Nike to McDonalds, apple to Evian, the brand has worked its way into consumer consciousness on a level that has not been seen in the past. Humans strive for individuality, so how did we so willingly depart ourselves over to the brands that now consume us?A common misconception intimately branding is that branding and advertising are both one in the same. This, however, is not the case. Advertising is only one key component that a connection uses to create their own branded image an image that encompasses everything the company wants the public to know about the meaning of its products. Advertising is just an effect to get that message across. Branding is a by-product of a hostelry that has too many confusable products, a natural occurrence in a free-market capitalist country. The goal of branding is to separate one similar product from another by altering the way that a consumer feels about a certain product at a sub-conscious level. For instance, a merchandise campaign common to almost all of us tries to create a distinction in our mind between Coke and Pepsi. To do this, brand makers will work to infiltrate their target market and create an image for the product that closely resembles the image of the target market, thus burning in the idea that their product is an important aspect of so... ...Nike swoosh being neutered to resemble a gun shooting the high soaring basketball game player. The results are quick and effective, and spread to others outside your immediate sphere of influenc e. The to a greater extent you expose the underlying meaning of the ads around us the more spate will think about all the ads and marketing pushes that coincide with their life.Its time to once again reclaim your life as your own. irresolution the images put before you. Urge others to do the same. Support independent retail outlets and companies that still produce the products that they are selling to you. If you must buy branded products, purchase them second hand. If theres a mass hegira away from the cash registers of these branded pseudo companies then the tides will pitch and well see our lives return to us as they once stood, uninterrupted and liberal with a passion for living once again.